International Business

About Programme

The MBA specialisation in International Business is designed to equip professionals with advanced skills and knowledge in managing businesses and teams across diverse cultural, economic, and regulatory landscapes. This MBA in International Business programme focuses on the strategic, analytical, and practical aspects of global marketing and cross-cultural management, ensuring students are well-prepared to address the complexities of operating in a highly interconnected world.

Programme Highlights

• Critically apply and integrate advanced global marketing principles and strategic frameworks to design, implement, and evaluate marketing plans that address complex cultural, economic, and regulatory dynamics.

• Demonstrate and refine advanced cultural intelligence and cross-cultural leadership capabilities to effectively lead and manage diverse teams, fostering inclusivity, equity, and collaboration within global business environments.

• Systematically analyse and interpret international market trends, consumer behaviours, and competitive forces to identify and justify strategic opportunities for market entry, growth, and sustained advantage.

• Evaluate and address complex cultural, ethical, and regulatory challenges in international operations, formulating strategies that promote sustainable and responsible practices in alignment with the United Nations Sustainable Development Goals (UNSDGs).

• Design and critically assess global marketing communication strategies that leverage digital platforms, data analytics, and emerging technologies to engage and influence international audiences.

• Critically evaluate the influence of cultural dimensions—such as individualism, power distance, and communication styles—on global business negotiations, decision-making processes, and leadership effectiveness.

• Integrate and employ advanced digital tools and collaborative platforms to enhance cross-cultural communication, market research, and global team management, demonstrating adaptability and innovation in virtual environments.

• Formulate and lead innovative global strategies that synthesise inclusivity, sustainability, and competitive positioning to generate long-term value and organisational resilience in international markets.

Programme Outcomes

• Critically analyse and evaluate the advanced components of the global marketing environment, synthesising their interrelationships and assessing their strategic impact on international business decision-making and competitiveness.

• Critically conceptualise and apply the principles of cultural intelligence (CQ) to effectively manage multicultural teams, enhance cross-cultural collaboration, and lead adaptive strategies within complex global business environments.

• Critically apply global marketing strategies to meticulously develop and execute comprehensive marketing plans tailored to complex and diverse international markets.

• Expertly demonstrate the ability to conduct in-depth market research and systematically analyze global trends to accurately identify strategic opportunities and challenges in international marketing.

• Methodically design advanced strategies to navigate cultural and regulatory challenges in international business negotiations and high-stakes collaborations.

• Strategically create frameworks for fostering inclusivity and promoting equity in dynamic and multicultural workplace environments.

• MBA in International Business graduates will be well-prepared to manage cross-cultural teams, design impactful global marketing strategies, and contribute to the creation of sustainable and inclusive business practices.

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