Master of Science (MSc)
Strategic Marketing
Key Highlights
Jan/ Apr/ Jul/ Oct
100% Online
90 ECTS credits
Full-time: 12-14 months
Part-time: 24 months
English
MFHEA
MQF/EQF - 7
£ 7,000 (Student Payment Plan Available)
LSBF Malta
About Programme
Learn how to connect products to people across regions, countries, and industries and place yourself at the forefront of marketing and business.
Programme Highlights
- Access the knowledge, skills, and strategic mindset necessary to excel in the dynamic field of marketing.
- Gain the best tools possible to engage with audiences from around the world and market products effectively and efficiently.
- Learn innovative thinking practices in preparation to lead teams successfully.
- Understand consumer behaviour and market trends and implement effective marketing strategies.
- Learn important practices to execute and evaluate strategies effectively.
- Understand the dynamic nature of today’s competitive marketplace.
Programme Outcomes
- Develop and critically evaluate comprehensive marketing strategies.
- Research consumer behaviour and its application within marketing campaigns.
- Utilise appropriate tools to determine customer profiling and develop relevant messages.
- Critically analyse the importance of marketing communication strategies, the nature of communication and message development.
- Critically apply factual and conceptual knowledge from across all aspects of marketing to complex situations.
- Critically evaluate and synthesise a wide range of techniques and methodologies used in marketing management.
For further course information Click Here
Programme Structure
Stage I
- Strategic Marketing Management
- Marketing Communications
- Consumer Behaviour and Research
Stage II
- Elective Module 1
- Elective Module 2
- Elective Module 3
Stage III
- Integrative Research and Consultancy Project
Specialisations
Global Marketing
£ 7,000 (Student Payment Plan) Start Date: Jan, Apr, Jul, Oct Duration: Full-time 12-14 months Duration: Part-time: 24 months
Digital Marketing and Social Media
£ 7,000 (Student Payment Plan) Start Date: Jan, Apr, Jul, Oct Duration: Full-time 12-14 months Duration: Part-time: 24 months
Integrated Marketing Communications
£ 7,000 (Student Payment Plan) Start Date: Jan, Apr, Jul, Oct Duration: Full-time 12-14 months Duration: Part-time: 24 monthsWho can Apply
This programme is open to a wide range of individuals with great interest in the world of marketing. We welcome those who are eager to learn more about the industry and want the chance to demonstrate their newfound expertise and apply their knowledge to excel in the dynamic world of strategic marketing.
Awarded By
LSBF Malta, a privately-owned Higher Education Institution serving as the awarding body, obtained licensure (License Number 2020-015) from the Malta Further & Higher Education Authority (MFHEA) and is currently undergoing accreditation for its degree programmes. Through the accreditation and licensure granted by MFHEA, LSBF Malta now has the autonomy to independently award degrees.
We are proud to offer our programmes online. LSBF Malta gives you the opportunity to study globally recognised degree programmes from any location - entirely online. Our online delivery for our degree programmes has live interaction, offering our classes in real-time, while getting immediate support from our tutors.
LSBF Malta is a member of Global University Systems (GUS), which is a growing network of 30 institutions and academic partners providing education to over 100,000 students on its campuses and over 20 million students online worldwide.
Study Online
Choose your own study hours and work around a busy schedule by studying online with LSBF Malta.
Engaging Study Material
We believe that dynamic and interactive materials not only facilitate understanding but also make the learning process enjoyable and effective. Get the opportunity to fine-tune your education with our specialisation options and study topics you care about.
Support and Guidance
Comprehensive support and guidance for students are integral to a well-rounded education. Receive personalised academic advice and a range of resources to help you excel in your studies and career.
Your Virtual Campus
Access the hub for collaborative learning, discussion forums, and easy access to course materials. Step into a dynamic online learning environment that connects you with professors, peers, and resources from around the world.
Entry Requirement
Qualification
One of the following
- Relevant undergraduate degree (any class, any subject area) or ACCA/CIMA or other equivalent professional qualifications.
- Applicants who do not meet the stated entry requirements may apply via the Mature Route. Applicants will be asked to provide evidence of three years’ managerial work experience, plus certificates/ transcripts of their highest qualifications achieved to date. Applications via this route are assessed on a case-by-case basis.
- To know about Recognition of Prior Learning Policy (RPL) Click Here!
Application Documents
- Applicants who do not meet the academic criteria may be considered based on post-secondary level education and work experience under certain circumstances, subject to review from the LSBF Academic Admissions Board.
Language
One of the following
- IELTS 5.5 or equivalent.
- High school completed in English.
- Bachelors completed in English.
- 2 years of work experience in an English-speaking environment (upon approval by admissions board).
