Integrated Marketing Communications
Key Highlights
Jan/ Apr/ Jul/ Oct
100% Online
90 ECTS credits
Full-time: 12-14 months
Part-time: 24 months
English
MFHEA
MQF/EQF - 7
£ 7,000 (Student Payment Plan Available)
LSBF Malta
About Programme
The Integrated Marketing Communications programme is s beneficial to develop a comprehensive understanding of how to effectively communicate with target audience and utilise a holistic approach by combining various marketing communication tools, such as advertising, public relations, direct marketing, social media, and more.
Programme Highlights
- Enhance marketing management competencies by learning how to tailor marketing communications campaigns to a range of different audiences.
- Gain knowledge and understanding of a wide range of marketing communications tools in context.
- Develop marketing communications campaigns that are both ethically sound and responsive to regulatory environments.
- Experience a blend of academic excellence and practical relevance led by marketing communications practitioners.
- Benefit from an understanding of real-world case studies and examples of best practice in global marketing communications.
- Learn about the increasing role of technology and data in shaping marketing communications campaigns.
Programme Outcomes
- Advise on current advertising and promotion management industry practices in order to make recommendations to organisations.
- Produce an advertising and promotions plan for a given organisation.
- Identify the most appropriate metrics to measure returns on advertising and promotions plans and campaigns.
- Show how advertising theories can help practitioners understand how audiences decode the messages they receive.
- Identify the impact of corporate communication on the organisation’s public relations management.
- Practice effective cross functional communication skills within the organisation and in external communication.
- Describe appropriate digital marketing tactics, such as SEO, PPC and email marketing.
For further course information Click Here
Programme Structure
Stage I
- Strategic Marketing Management
- Marketing Communications
- Consumer Behaviour and Research
Stage II
- Advertising and Promotions Management
- Digital Marketing Communications
- Public Relations Management
Stage III
- Integrative Research and Consultancy Project
**The specialisations are subject to change according to student demand.
Who can Apply
The programme is ideal for individuals interested in strategic advertising, brand management and managing integrated advertising campaigns. It offers insight into public relations and a thorough understanding of various communication methods, particularly digital marketing communications.
Awarded By
LSBF Malta, a privately-owned Higher Education Institution serving as the awarding body, obtained licensure (License Number 2020-015) from the Malta Further & Higher Education Authority (MFHEA) and is currently undergoing accreditation for its degree programmes. Through the accreditation and licensure granted by MFHEA, LSBF Malta now has the autonomy to independently award degrees.
We are proud to offer our programmes online. LSBF Malta gives you the opportunity to study globally recognised degree programmes from any location - entirely online. Our online delivery for our degree programmes has live interaction, offering our classes in real-time, while getting immediate support from our tutors.
LSBF Malta is a member of Global University Systems (GUS), which is a growing network of 30 institutions and academic partners providing education to over 100,000 students on its campuses and over 20 million students online worldwide.
Study Online
Choose your own study hours and work around a busy schedule by studying online with LSBF Malta.
Engaging Study Material
We believe that dynamic and interactive materials not only facilitate understanding but also make the learning process enjoyable and effective. Our specialisations provide the opportunity to fine-tune your education and study topics you genuinely care about.
Support and Guidance
Comprehensive support and guidance for students are integral to a well-rounded education. Receive personalised academic advice and a range of resources to help you excel in your studies and career.
Your Virtual Campus
Access the hub for collaborative learning, discussion forums, and easy access to course materials. Step into a dynamic online learning environment that connects you with tutors, peers, and resources from around the world.
Entry Requirement
Qualification
One of the following
- Relevant undergraduate degree (any class, any subject area) or ACCA/CIMA or other equivalent professional qualifications.
- Applicants who do not meet the stated entry requirements may apply via the Mature Route. Applicants will be asked to provide evidence of three years’ managerial work experience, plus certificates/ transcripts of their highest qualifications achieved to date. Applications via this route are assessed on a case-by-case basis.
- To know about Recognition of Prior Learning Policy (RPL) Click Here!
Application Documents
- Applicants who do not meet the academic criteria may be considered based on post-secondary level education and work experience under certain circumstances, subject to review from the LSBF Academic Admissions Board.
Language
One of the following
- IELTS 5.5 or equivalent.
- High school completed in English.
- Bachelors completed in English.
- 2 years of work experience in an English-speaking environment (upon approval by admissions board).
