Global Marketing
Key Highlights
Jan/ Apr/ Jul/ Oct
100% Online
90 ECTS credits
Full-time: 12-14 months
Part-time: 24 months
English
MFHEA
MQF/EQF - 7
£ 7,000 (Student Payment Plan Available)
LSBF Malta
About Programme
Learn the unique strategic marketing and management skills to develop, implement, and manage targeted marketing campaigns with international impact.
Programme Highlights
- Learn about the impact of international forces on organisations in international markets.
- Understand how organisations can develop strategic marketing responses to challenging global economic patterns.
- Acquire in-depth market research and data analysis on the global business environment.
- Navigate the global marketing sphere effectively by acquiring a deeper understanding of cultural differences in a complex and rapidly changing environment.
- Avail yourself of a structured curriculum covering essential topics such as international market trends and cross-cultural consumer behaviour.
- Develop the skills required to effectively manage and lead marketing-related projects.
Programme Outcomes
- Critically evaluate the main approaches to global marketing and analyse the information required to establish and implement effective global marketing decisions, policies and strategies.
- Understand the principles and strategies of marketing in a global context, including cultural differences, consumer behavior, and market segmentation.
- Demonstrate an understanding of different market entry strategies, such as exporting, licensing, franchising, and direct investment.
- Reflect on the concept of culture, approaches to the study of culture, and its relevance to the management of organisations.
- Identify the challenges and benefits of working with people from diverse cultural backgrounds.
- Critically evaluate the relationship between effective project management techniques, leadership, project implementation and the project planning process and successful project management.
For further course information Click Here
Programme Structure
Stage I
- Strategic Marketing Management
- Marketing Communications
- Consumer Behaviour and Research
Stage II
- Global Marketing Management
- Cross-Cultural Management
- Project Management and Leadership
Stage III
- Integrative Research and Consultancy Project
**The specialisations are subject to change according to student demand.
Who can Apply
This programme is open to a wide range of individuals with great interest in the world of marketing. We welcome those who are eager to learn more about the industry and want the chance to demonstrate their newfound expertise and apply their knowledge to excel in the dynamic world of strategic marketing.
Awarded By
LSBF Malta, a privately-owned Higher Education Institution serving as the awarding body, obtained licensure (License Number 2020-015) from the Malta Further & Higher Education Authority (MFHEA) and is currently undergoing accreditation for its degree programmes. Through the accreditation and licensure granted by MFHEA, LSBF Malta now has the autonomy to independently award degrees.
We are proud to offer our programmes online. LSBF Malta gives you the opportunity to study globally recognised degree programmes from any location - entirely online. Our online delivery for our degree programmes has live interaction, offering our classes in real-time, while getting immediate support from our tutors.
LSBF Malta is a member of Global University Systems (GUS), which is a growing network of 30 institutions and academic partners providing education to over 100,000 students on its campuses and over 20 million students online worldwide.
Study Online
Choose your own study hours and work around a busy schedule by studying online with LSBF Malta.
Engaging Study Material
We believe that dynamic and interactive materials not only facilitate understanding but also make the learning process enjoyable and effective. Our specialisations provide the opportunity to fine-tune your education and study topics you genuinely care about.
Support and Guidance
Comprehensive support and guidance for students are integral to a well-rounded education. Receive personalised academic advice and a range of resources to help you excel in your studies and career.
Your Virtual Campus
Access the hub for collaborative learning, discussion forums, and easy access to course materials. Step into a dynamic online learning environment that connects you with tutors, peers, and resources from around the world.
Entry Requirement
Qualification
One of the following
- Relevant undergraduate degree (any class, any subject area) or ACCA/CIMA or other equivalent professional qualifications.
- Applicants who do not meet the stated entry requirements may apply via the Mature Route. Applicants will be asked to provide evidence of three years’ managerial work experience, plus certificates/ transcripts of their highest qualifications achieved to date. Applications via this route are assessed on a case-by-case basis.
- To know about Recognition of Prior Learning Policy (RPL) Click Here!
Application Documents
- Applicants who do not meet the academic criteria may be considered based on post-secondary level education and work experience under certain circumstances, subject to review from the LSBF Academic Admissions Board.
Language
One of the following
- IELTS 5.5 or equivalent.
- High school completed in English.
- Bachelors completed in English.
- 2 years of work experience in an English-speaking environment (upon approval by admissions board).
